NPM : 1A614524
CLASS : 1SA01
This is the assignment which was given by Mr. Romel Noverino at copywriting class, in October 22 2014, Wednesday.
What's Ponds ?
Pond's is a brand of beauty and health care products, currently owned by multinational corporation Unilever.
Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. Mr. Pond extracted a healing tea from witch hazel
which he discovered could heal small cuts and other ailments. The
product was named "Golden Treasure." After Theron died, it would be
known as "Pond's Extract."
In 1846, the "T.T. Pond Company" was formed with Pond and other
investors. Soon after, he sold his portion of the company because of
failing health. He died in 1852. In 1914, the company was incorporated
under the name "Pond's Extract Company".
The
company then moved to Connecticut establishing its manufacturing center
there. Later it moved its sales office to New York City.
In 1886, Pond's began to advertise nationally. They advertised under the name of Pond's Healing until 1910.
By
the twentieth century, the company's main emphasis was selling
cosmetics products. The "Pond's Vanishing Cream" and the "Pond's Cold
Cream"
were created, marking the entrance of Pond's products into the facial
care industry. Today Ponds is sold around the world. Its largest markets
are in Spain and in Asia, including India, Japan and Thailand.
Why the themes is love ? Because Ponds Flawless White want to reach the youth female (female teenager) and woman in her 20's in their target, in that age female or woman have the most skin problems such as acne, black spot, wrinkling and oily face, but in that age too, when love start growing, they want to fall in love with somebody, and they want someone on their side. For woman face is one of the most important to get love or to get someone they love, based on that Ponds Flawless White choose theme Love and the drama plot is the best. In the end woman or female will get confidence with their face and get the one they love.
The Questions:
Pond's Flawless White "Love Conquers All"
1. Provide analysis why the themes of love is used to endorse Pond's?
2. Elaborate the relevants of love, white and Pond's?
Answer :
1. Based on the the advertisements I had watched on youtube, i found several informations :
Client : Unilever
Product : Pond's Flawless White
Title : Romeo/ Love Conquers All
Duration : 2.5 minutes
Date : 18 December 2008
Agency : OM. Hongkong
Production House : Phenomena
Cuplikannya
2. Love, White, and Pond's , like i said earlier "For woman face is one of the most important to get love or to get someone they love" , as an Asian or Eastern female / woman we have yellow ,brown , and dark skin, difference from europe or america woman, their naturally white skin, in Asian Culture have a yellow or brown skin its mean work under the sun, never take care of their skin, live in poor environment, if you are from a rich family its a humiliation you get daughter in law in yellow or brown skin . In that drama, Tom's Mom never agree that her son dating rose, because rose from poor family , her skin looks dull and she has black spots on her face, that is not attractive.
As you can guess, she starts to use the beauty cream. Rose face started look the brightest in the day 7, and there was no black spots on her face, so it means that the beauty cream works well. Her face looked very flawless. In the end of the story, the project "Paradise View" is cancelled and Tom's mother blesses the love between her son and Rose. It is a happy ending story after all, and it is clear that love conquers all, it even melts the heart of a cruel lady.
Rose herself is naturally beautiful without any additional beauty creams or even make-up, and there, I think what the advertisement wants to tell you first is that every woman is beautiful. Every woman is naturally beautiful, but girls will be more beautiful if they take care more of their appearance, especially the face.
2. Love, White, and Pond's , like i said earlier "For woman face is one of the most important to get love or to get someone they love" , as an Asian or Eastern female / woman we have yellow ,brown , and dark skin, difference from europe or america woman, their naturally white skin, in Asian Culture have a yellow or brown skin its mean work under the sun, never take care of their skin, live in poor environment, if you are from a rich family its a humiliation you get daughter in law in yellow or brown skin . In that drama, Tom's Mom never agree that her son dating rose, because rose from poor family , her skin looks dull and she has black spots on her face, that is not attractive.
As you can guess, she starts to use the beauty cream. Rose face started look the brightest in the day 7, and there was no black spots on her face, so it means that the beauty cream works well. Her face looked very flawless. In the end of the story, the project "Paradise View" is cancelled and Tom's mother blesses the love between her son and Rose. It is a happy ending story after all, and it is clear that love conquers all, it even melts the heart of a cruel lady.
Rose herself is naturally beautiful without any additional beauty creams or even make-up, and there, I think what the advertisement wants to tell you first is that every woman is beautiful. Every woman is naturally beautiful, but girls will be more beautiful if they take care more of their appearance, especially the face.
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